CLIENT: ATD & GREATER ATLANTA ATD
ATD (Association for Talent Development) is the world’s largest association dedicated to talent development professionals. ATD’s members come from more than 120 countries and connect locally in more than 130 U.S. chapters and with more than 30 international partners. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers.
Established in 1955, the Greater Atlanta Chapter is one of the largest ATD Chapters in the country with 700+ members and is recognized as a thought leader with multiple awards. We are a regional, non-profit association of talent development professionals, providing our members with a forum for the exchange of professional development opportunities and resources as they strive to improve workplace learning and performance.
One More Sponsor was referred to ATD by a client. The goal was to increase sponsorship revenue through each board transition while providing excellent customer service.
One More Sponsor developed and marketing a fresh Sponsorship Prospectus to a large targeted list of vendors that we knew would want to do business with Learning Leaders/Training & Development decision-makers at large corporations. We offered these vendors a connection to our decision makers through sponsorship at events, advertising across multiple channels and custom annual packages hand crafted to meet their goals within their budget constraints.
We spread the word about sponsorship opportunities by meeting decision-makers in person, by phone or by e-mail and then managing their benefits to make sure they take advantage of all opportunities to connect to their top prospects.